Scoring / grades / Coaching / Team Management

Every call is a lesson.
Kolby makes sure every rep learns it.

Elite athletes do not guess why they lost. They watch the film. They see the exact moment the play broke down. Then they fix it before the next game.

Most sales reps never get that. They hang up the call, move on, and make the same mistakes. Kolby changes that. After every call, Kolby scores every section, identifies every strength, and tells your rep exactly what to fix before they pick up the phone again.


Post-call analysis

The reps who learn from their calls
become outstanding closers.

Managers review maybe 2% of calls. The rep who stumbled - will do it again tomorrow.

Kolby reviews 100% of calls. Within seconds of hanging up, the full analysis is ready - scored, structured, and specific enough to act on immediately.

"The reps who review their mistakes are the ones who stop making them. Kolby makes that automatic for the whole floor."

Under the hood

The call score -
six sections, every dimension that matters

Every call is broken into six scored sections with specific strengths and actionable fixes. Not a number. A blueprint for the next call.

Kolby - Overall Performance Summary
Call Score 82/100
Call Outcome Follow-up scheduled
Key Improvement Areas
Tighten discovery by asking 4-5 targeted questions about process, tooling, and decision ownership before moving into ROI.
Sharpen pricing clarity by walking step-by-step through the math and confirming budget comfort in real time.
Strengthen differentiation with one concrete before/after example or pilot result to anchor credibility.
Lock the next step live on the call by confirming an exact date, time, and required stakeholders.
Section 1
Opening & Rapport
82
Section 2
Discovery & Pain
70
Section 3
Product Presentation
88
Section 4
Objection Handling
78
Section 5
Closing & Next Steps
86
Section 6
Differentiation & Value
90

Not just a score.
A blueprint for the next call.

The moment the call ends, Kolby delivers the full picture - call outcome, key improvement areas with specific actions, and a score across all six dimensions. The rep knows exactly what worked, what it cost them, and what to fix before they ever pick up the phone again.

Six sections scored independently

Opening, Discovery, Product, Objections, Close, Differentiation - every phase graded separately

Call outcome logged automatically

Follow-up scheduled, demo booked, declined, ghosted - the result of every call tracked and recorded

Improvement areas - specific, not vague

Not “improve discovery.” Exactly which question to ask, when to ask it, and what it unlocks

Ready within seconds of hanging up

No waiting. No manager required. The full analysis is there before the rep dials their next number

Stop guessing why calls fall apart.

Every call, scored and broken down within seconds. See exactly what it looks like on your own calls.

02 — Section by Section

Six sections. Every dimension broken down with precision.

Each section shows exactly what the rep did well and what to fix - tied to the specific moments in the conversation.

01 — Opening & Rapport Building

The call is won or lost
in the first thirty seconds.

Kolby evaluates whether the opener establishes authority and sets direction - or gives control away before discovery even starts.

Authority established - or handed away

Did the opener sound confident and purposeful, or uncertain and defensive?

Frame control from word one

Kolby flags whether the rep led the conversation or followed the prospect's energy.

Credibility anchored - or missing

Social proof, specificity, context - flagged the moment it doesn't show up.

Section 1 · AI Call Analysis 82/100

Opening & Rapport Building

Evaluates how effectively the rep establishes authority, earns attention, and sets direction early.

What You Did Well
Opens by naming the obvious objection directly - disarms skepticism and earns attention immediately.
Frames the job of the product instead of the raw material - sells "more" to someone who thinks they're full.
Keeps tone calm and curious; guides the conversation instead of defending it when challenged.
Fix This Next Call
Your first sentence must carry authority - a casual opener invites the buyer to dismiss you outright.
Add a fast credibility anchor: where this is used, what spec makes it different, why that matters.
Section 2 · AI Call Analysis 70/100

Discovery & Pain Point Identification

Evaluates whether the rep uncovers the buyer's true problems before presenting solutions.

What You Did Well
Diagnoses the real problem — not the surface complaint, but the recurring operational pain behind it.
Tests the hypothesis with simple check-ins instead of pitching into silence.
Surfaces a practical payoff early, which moves discovery naturally toward ROI.
Fix This Next Call
Let the buyer drive discovery too much — needs tighter questions that force specifics.
Never mapped the buying path: who owns budget, who signs, what approvals slow this down.
Urgency was undercooked — pull it out explicitly instead of leaving it to the buyer.

02 — Discovery & Pain Point ID

Surface-level discovery
kills deals that should have closed.

The rep who understands the buyer's pain better than they do controls the rest of the conversation.

Second-layer pain - surfaced or missed

Did the rep ask "why does that cost you?" or accept the surface answer?

Buying path mapped — or left blank

Budget owner, decision maker, approval process — flagged if never established.

Urgency created — or left to the buyer

Identifies the urgency levers available and whether the rep used them.

Sections 3–6 · Full Call Analysis Avg 85/100
Section 3
Product Presentation
88
Presents as purpose-built, not commodity. Add one credibility spec to justify premium pricing.
Section 4
Objection Handling
78
Handles pushback calmly. Missing a pre-emptive ROI anchor before price comes up.
Section 5
Closing & Next Steps
86
Strong frame. Missed: no calendar locked - propose two concrete options next time.
Section 6
Differentiation & Value
90
Excellent distinction landed. Add one quantified proof point to make it undeniable.

03 — Sections 3 through 6

Every phase of the call.
Every gap identified. Every win locked in.

Product presentation, objection handling, close, differentiation - each one scored independently. The rep gets a complete breakdown of every moment that mattered.

Product presented as outcome - or feature list

Did the rep translate capabilities into buyer-specific results, or recite specs?

Objections handled or deflected

Acknowledge, reframe, resolve - or panic and hope for the best?

Next step earned and locked - or left floating

Flags the exact moment the close went soft.

04 — My Summaries: The Rep View

Every call, scored and ranked.
Patterns visible at a glance.

The rep's personal dashboard - sorted, scored, tagged, and ready to learn from.

Kolby · Call Summaries & Performance 17 calls
Total Calls
17
Avg 10.8m duration
Average Score
60.7
Improving week over week
Best Score
82
Lowest: 11
Excellent Calls
0
0% of calls
Recent Call Summaries
Click any call for highlights, coaching points, and the full transcript.
82
/100
Mining / Minerals
Dec 15 · 07:12 PM · 8m
Strong close
Leader sees: what to replicate
55
/100
Mining / Minerals
Dec 15 · 06:57 PM · 4m
Missed questions
Rep gets: exact fixes
62
/100
Mining / Minerals
Dec 15 · 06:46 PM · 5m
Objection drift
Leader sees: why it slipped
48
/100
Mining / Minerals
Dec 15 · 10:03 AM · 12m
Weak next step
Rep gets: practice plan
20
/100
Mining / Minerals
Oct 23 · 02:07 PM · 6m
Off-script
Leader sees: training gap

Pick one green call. Fix one red call.

That is the whole system.

The rep who reads the story before dialing again closes more deals.

Every call tagged with a coaching signal

Strong close, missed questions, objection drift — named before the manager even looks.

Green calls to replicate. Red calls to fix.

Kolby tells you which calls to study so coaching time moves the number.

Score trend visible at a glance

Improving week over week - or stalling. The rep always knows where they stand.

Coaching Use Guide For Leaders
For Sales Leaders
Spot patterns across calls, not just individual mistakes - coach the behavior, not the person.
Pick one green call every week to standardize across the floor.
Use red calls in team huddles, anonymized: here's what it costs, here's the fix.
For Reps
Review your lowest-scored call before your next block. Fix the one thing Kolby flagged.
Find your highest objection-handling score. Study what you said. Repeat it.
Watch your average score weekly - if it's not moving, the gaps are still there.
05 — Full Transcript + Message Balance

The complete record of
what actually happened - word for word.

Leaders use this to isolate what drove the score, then standardize the phrasing that worked.

Message Distribution
82/100 · 7m 30s
Agent
64%
Customer
36%
Above ~65% agent talk time, discovery typically compresses.
Full Conversation Transcript
Customer · 07:12:21 PM
"Hey - yeah, we can talk. What's this about?"
Agent · 07:12:24 PM
"Hi, this is Jennifer. I'll keep this tight - are you buying mainly for erosion control, drainage, or appearance?"
Customer · 07:12:53 PM
"Erosion control. We replenish a lot and it's getting expensive."
Agent · 07:13:08 PM
"Got it - two baselines so we don't guess: how often are you replenishing, and what's the annual spend including labor?"

Leaders review the film

Reps see exactly
what they said.

The timestamped transcript gives a complete record - not a summary. Leaders isolate where discovery broke down and where next steps were earned or missed.

Talk ratio reveals control -instantly

64/36 agent-to-customer tells the whole story before a manager listens to any audio.

Full transcript, word for word, timestamped

No paraphrase, no interpretation - the exact opportunity taken or missed.

Coach the phrasing that produced the result

Leaders isolate the line that moved the buyer, then standardize it.

06 — Team View: VP & Sales Leader Dashboard

Team-level performance.
Fully quantified. Always current.

16 agents. 342 calls. Every one graded - no digging into individual calls required.

Total Agents
16
16 active, 0 suspended
Total Calls Used
342
Avg 22.8 per agent
Total Minutes Used
1,486
Avg 4.3m per call
Team Avg Score
71
Trending up this week
Agent
Calls / Minutes
Avg Score
Updated
EW
Evan Wright
29 calls · 131m
92Elite
Jan 4
JM
Jordan Miles
26 calls · 112m
89Excellent
Jan 7
AR
Alyssa Reed
24 calls · 98m
84Strong
Jan 7
DT
Derrick Tate
28 calls · 120m
81Strong
Jan 6
MB
Marcus Brooks
23 calls · 101m
68Coachable
Jan 5
LS
Logan Shaw
27 calls · 116m
58At Risk
Jan 5
RB
Riley Bennett
25 calls · 109m
63Needs Coaching
Jan 4
How Leaders Use Grade

Three things Kolby makes possible
that were never possible before.

Post-call grading is the infrastructure for a coaching culture that scales without adding headcount.

Coach the pattern, not the person

When three reps lose deals at the same moment in the close, that's a system problem. Kolby surfaces it once and it benefits everyone.

Standardize what your best rep does

Find the call where your top closer scored 92. Isolate the exact phrasing. Every rep now has access to it, automatically.

Spot compliance drift before it costs you

Off-script calls, forbidden claims, missing disclosures - flagged before they become a legal or revenue problem.

Performance Rating System — What Each Score Means

Elite
90+. Floor standard. Study and replicate immediately.
Excellent
85–89. Consistently strong. Minor refinement only.
Strong
75–84. Solid execution. One or two gaps to close.
Solid
65–74. Functional but inconsistent. Targeted coaching needed.
Coachable
55–64. Clear gaps. Structured coaching plan required now.
At Risk
45–54. Performance is costing revenue. Intervene this week.
Needs Coaching
Below 45. Urgent - don't let this rep keep dialing unsupported.
Inactive
No recent activity. Capacity unused. Investigate.

See your team's scores. Today.

No more digging through call recordings to find out who needs coaching. Kolby already knows.